Nowadays getting off the couch to go shopping is unnecessary. The internet provides us the benefit and convenience of shopping from home. The only problem when shopping for clothing, however, is knowing it will fit. But what if the store could literally come to you? Well if you live in the L.A. area, now it can! Vintage clothing buff Stacey Steffe and Jewelry maker Jeanine Romo are the geniuses behind L.A.’s first mobile boutique Le Fashion Truck. We thought the idea was so unique we had to check it out for ourselves and these girls certainly did not disappoint. This boutique includes a carefully curated selection of clothing and jewelry and even has a changing room to try things on!
Well Jeanine was making jewelry and I was selling vintage and we met doing a flea market, and so we were kind of inspired by the whole food truck movement. Life on the road was getting hard and we were getting tired of putting up the tents and the tables and everything else. We just kind of had the idea to just throw our stuff into a truck, be mobile and really be able to get out there and hit up different areas. It was kind of more out of convenience for ourselves and then it turned into an actual store in our truck.
Where do you get your merchandise?
We work with some local designers, and the jewelry is hand made.
Where do you travel?
We’re mostly in LA right now. We’ve gone out of town a couple of times. but right now we are focusing on LA. We are going to start branching out to different areas like Long Beach and Orange County. We definitely want to expand outside of Los Angeles.
We collaborate with local businesses and we started doing our own events. We created an event called The Shop Lot LA and what we do is we rent out an empty lot for the day and we’ll work with tent vendors and other mobile trucks. There are other mobile trucks who do similar things we’re doing and we all collaborate and get together and create these little shopping environments and keeping it very local. We’ve also been to a few parties and we’ve done a few private parties.
Not direct competition. I think everyone has their own specialty that their doing. We’ve all actually collaborated together and we’ve created this little association called The West Coast Mobile Retail Association and so that’s where the concept of The Shop Lot all came out. Do you have any advice for anyone who is starting their own business?
This is something that we love, we’re passionate about and it keeps getting better each month. Keep at it, if you have a vision then there’s no reason you can’t do what you want to do. Maybe you can’t do it exactly the way you want to but if you have the passion just follow it. Think outside the box of ways you can make it happen. When you hit obstacles don’t think “oh that’s it for me.” Figure out how you are going to jump that hurdle. That’s really how we feel and we really try to relay that message to others. We think it’s important and we want to see people succeed.
Go to their website to find out where they’ll be next.